The Enthralling World of KittyPirry

There is a story behind every girl's success


The Rise of the Planet of the…ANGRY BIRDS

It was indeed true, when Congressman Winston “Winnie” Castelo said there were so many Angry Birds products all over the market and thus caused the rumored Anti-Angry Birds Bill. T-shirts, mugs, ballpens, and pillows, NAME IT, there is always an available Angry Birds design.

With the rise of the planet of the angry birds, our family decided to organize a children’s party with the Angry Birds theme. It was not difficult to start-up with this idea because there were a handful of Angry Birds party ideas online and easy to buy Angry Birds products because they are literally all over the stores. We went to Divisoria for around four times and every time we visit, we see a new Angry Birds product. There’s really a HUGE AB invasion in the market.

For those moms or party organizers who are interested in creating the same birthday theme, here are some creative ideas we’ve done for JM’s 2nd Angry Birds birthday party.


My auntie designed and edited the invitation and I printed 30 copies of it. I bought 30 envelopes and sealed it with Angry Birds stickers.


We bought Angry Birds party hats, name stickers, banderitas, and balloons. My mom even made a self-constructed Angry Birds “pinata” (how creative, right? haha).

We also had an Angry Birds photo booth where children can place their faces inside the Angry Birds’s face.


Since we were on a tight budget, purchasing a personalized Angry Birds cake will be much of a hassle. So we decided to buy an ordinary cake, then put our own banner and Angry Birds miniature on the cake. I designed and printed the banner placed two sticks on both sides and inserted it on the back of the cake. We also bought Angry Birds miniature or toys, designed it on the cake, and hola we have an Angry Birds personalized cake.


You can buy actually any Angry Birds product you can see in the market. For our party, here are some of the things we bought for the prizes


A birthday party will not be complete without Angry Birds giveaways. So here are some of the stuffs we placed inside the giveaways:

Party Bags, Personalized Coloring book, Coloring Pen, Candies

Key chain with a surprise

Each key chain box has a Congratulations or Sorry better luck next time card, and for those who got a Congratulation card they will be given an Angry Birds Mug.



We hired a clown to facilitate the party, so we need not worry about the flow of the program. But we incorporated on the side an Angry Birds game for children who’s not part of the program games.

Shoot those Pigs.

Kids will shoot pigs at a certain distance and once they got it on the first try they will win a prize. I used styro cups and placed Angry Birds sticker on it to make it seem like they’re shooting the real pigs.


It was really a worthwhile experience to organize a children’s party like this. It brings back childhood days when we did nothing but play and have fun. Hope this will be a great help for those who wanted to organize their own Angry Birds Themed party. Just remember to let out your creative juices to add twist to the traditional birthday parties.

Good luck and Enjoy! ;’)



Have you ever felt like your soul is coming out of your body to see yourself doing great in something you least expect to be? I am not good in public speaking, and I usually stutter whenever I have to deliver a speech. However, it all changed when I spoke before more than 200 junior and senior students of Don Bosco School – Manila to share about my experiences as a University Scholar. I had so much fun and totally pulled it off that I extended my 25-minute speech to 50-minute speech (unbelievable, right?).

The Guidance Counselors of Don Bosco School – Manila organized a Career Planning 101 for junior and senior students where they invited alumni and professionals from different fields to share their experiences and learning throughout their college journey. This event served as an avenue for juniors and seniors to familiarize themselves of the potential career paths and eventually choose the best course that will bring out their inner potential. We want them to be successful in their own chosen fields, and make the right decisions along the way. Thus, as a Bosconian and a University Organizational Communication Scholar, I posted a very simple and practical tip for them.

When you choose a course in college, you should choose WISELY.

W – Consider the 4W’s (What, Where, Who, Why).

What are the courses available?

Where should I study?

Each universities and colleges have their own line of expertise; it will be good if you research about it.

Whom should I ask about my concerns?

You should have a regular conversation with your parents to arrive at a compromise on their plans for you and your own interest. You can also ask your teachers and advisers, read blogs of alumni (see blog roll if interested in Orcom), and your friends who have similar plans with you.

Why should I take this course?

            You should know if it fits your interest and skill.

I – Interest

What do you love to do? Aside from taking “Career Planning” Tests, you can assess your interest through your hobbies or favorite past time. The rationale of your school organization / club will also manifest your interest. Lastly, ask yourself, what makes me happy?

S – Skill

Skill is different from interest. Skill refers to your capacity or what are the things that you can do? Where are you exactly good at? Find a course that will develop your skill and at the same time stir your interest.

E – Expenses

Is the course affordable? That is why you need to talk to your parents, because they will finance your schooling. In UP, there are different scholarship grants such as STFAP Bracketing or UP Oblation Scholarship. You can apply for  this and avail a lower tuition and school payment.

L – Long-term Consideration

1.Time bound and practical

There are courses that require you to study for more than 4 years, are you willing to take the chance and fight against all odds?

2.Economic status

Consider the demands of the course 4 or 5 years after you graduate. Do not join the bandwagon or he say/she say, learn how to research on your own about the course.


Your love and passion to the course will get you going despite the rough roads along the way.

Y – You call your God, all the time

Pray contemplate and ask for God’s grace when you choose a course in college, take entrance examination, finish your application and all throughout your college journey. Carry on the values you learned in Don Bosco and spread the Bosconian spirit. In my case I joined a spiritual group for my spiritual growth despite studying in a state university.


When I was in front of these interactive and participative students, I only said one thing to myself, “It really feels good to be back home”. It was heartwarming to go back to the place where you’ve spent more than a decade of your life. But it is more overwhelming to bring back with me stories of triumphs and victory amidst all the negative things that happened in my college life. I was happy to inspire young Bosconians who are very much eager to explore the world outside their comfort zones and make their own sets of college stories but at the same time carrying on the values of a Bosconian.

Goodluck Future Scholars ng Bayan. Make us all proud! Bosconian represent! :’)


I got an invitation from my previous school to talk about my experiences as a “University Scholar”. The invite was very timely because in a few months I am about to graduate and leave the premises of UP Manila. It will be a good opportunity for me to inspire young students of my experiences as an Orcommunicologist and (hopefully) encourage them to take a similar path.

Originally, I applied for Speech Pathology followed by Organizational Communication in UP Manila but due to tight competition in the quota process of Speech Pathology, I passed Orcom. When I took the course, I barely have an idea about it. All I know is that I am good in interpersonal communication and I also have a good personality that makes it easy for others to converse with me. My worry lies on my speaking and writing skills. I know I am not a good writer as well as a good public speaker. I may have a few frustrations at the onset of the course but with the help and guidance of my Orcom mentors and Orcom friends, I gained the skills needed to survive in this battle.

For those of you who wanted to know more about Orcom,  Alps Aguado, an Orcom alumnus, blogged about its nature and  all the things you need to learn about the course.

What is BA Organizational Communication (OrCom)?

It is an undergraduate degree offered in two big universities in the Philippines: De La Salle University Manila and The University o f the Philippines Manila. The latter was the first one to offer the course.

Dr. A. Sarile, the founder of the course in UP Manila, defines OrCom as the manner in which members of the organization analyze the communication situations within and outside the organization and select appropriate communication strategies that will contribute to the effectiveness and efficiency of the organization.

The course aims to provide students with a comprehensive training on communication dynamics operating within organizations and companies today. The four-year curriculum leading to the degree focuses on organization-related communication skills in the effort to address the increasing demand for expertise in modern communication as related to organizations in the Philippines.

What are the things that I will learn in Organizational Communication?

The entire program has 7 umbrella courses.

  1. Organizational Communication and Management
    1. Introduction to Organizational Communication (OrCom 101)
    2. Introduction to Organizational Theories (OrCom 140)
    3. Communication Processes and Organizational Structures (OrCom 142)
    4. Approaches to Communication in Management (OrCom 143)
    5. Communication Trends and Styles (OrCom 152)
    6. Dynamics of Public Relations (OrCom 105)
  2. Levels of Communication
    1. Interpersonal Communication (OrCom 104)
    2. Intercultural Communication  (OrCom 107)
  3. Language and Communication
    1. Introduction to the Study of Language (Linguistics 100)
    2. Psychology of Language and Communication (OrCom 143)
  4. Written Communication
    1. Technical Writing I (OrCom 109.1)
    2. Technical Writing II (OrCom 109.2)
  5. Oral Communication
    1. Forms of Public Address (Speech Communication 136)
    2. Argumentation and Debater (Speech Communication 133)
    3. Group Discussion and Conference Leadership (Speech Communication 137)
  6. Audio-Visual Communication (Speech Communication 183)
  7. Organizational Communication Research
    1. Organizational Communication Research (OrCom 199 and OrCom 200)
    2. Practicum (OrCom 180)

What are the job opportunities waiting for me upon earning a degree?

A degree in BA Organizational Communication will enable students to be employed in the following fields:

  1. Advertising
  2. Broadcast Media
  3. Communication Research
  4. Public Relations
  5. Corporate Communications
  6. Foreign Service
  7. Human Resource Development
  8. Management
  9. Sales and Marketing
  10. Entrepreneurship
  11. Knowledge Management

What is OrCom’s difference from Mass Communication or Broadcast Communication?

Organizational Communication focuses on the dynamics of communication inside and outside an organization; for example, communication within companies and communication from companies to other companies. Mass Communication, on the other hand, focuses on the dynamics of communication from a sender (news organization) to a receiver (the public).

Why should I choose OrCom?

  1. The industry today has a high demand of organizational communication practitioners. Only a selected few could have such degree so it is easier to find a job.
  2. There are a lot of industries OrCom graduates could go into.
  3. In corporations and businesses, one of the most highly paid departments the ones that have communication functions.

How could I enroll in the degree?

  1. Take the UPCAT (University of the Philippines College Admission Test) sometime during August of a year. Choose Organizational Communication as your first degree choice under UP Manila as your first campus choice. Alternatively, you can at least choose the program and the campus as one of your 4 choices (2 degrees per campus; 2 possible campuses).
  2. If you are already enrolled in UP Manila, you can apply as a shiftee. You should have a satisfactory GWA in order to be accepted since the degree has the biggest number of applicants every year.
  3. If you are outside UP Manila (including other UP Campuses), you can apply as a transferee. Again, you should have a satisfactory GWA in order to be accepted since the degree has the biggest number of applicants every year.

Sources: Department of Arts and Communication and The Organizational Communication Society.

Choosing Orcom as my course in college will definitely be one of the best decisions I have made in my life. I hope you will also make the right decision.  Simply put, Orcom is the best. 🙂

Think Before You Click and Create a Buzz

GMA 7 launched its new advocacy campaign entitled “Think Before You Click”.  Howie Severino, as the proponent of this campaign, encourages every social media user to be responsible in every post, blogs and contents they share online.

Although FB, Twitter and other social media platforms have all been part of our everyday lives, we cannot deny the fact that most of us (if not all) still have a very little knowledge on how to use it responsibly. We barely know about its power, scope and capacity to change lives. In this new platform, we set on an equal ground. No one can ever claim that (s)he is an expert or a doctor in this field. Thus, this new phenomenon is a very interesting topic to tackle.

Anatomy of a Buzz Revisited by Emmanuel Rosen (2008) is an updated version of the first edition of the Anatomy of a Buzz. In this book he tackled the importance and existence of online buzz and word of mouth marketing in general and backed it up with studies that shows its manifestation in day-to-day conversations. Here are some words he presented in his book that will give us a better understanding how buzz is created online.


Trigger means to start a conversation and remind people about the product / service. A good trigger must be simple (idea and execution) and the product itself should be credible to sustain the satisfaction of the consumer.


In social media most of the consumers rely on peer recommendation or word of mouth. It is a “filtering mechanism” to find good products/services. There are two categories of consumers (promoter and detractor).  We aim for the experiences of the promoter than the detractor.


Now that social media provides platforms for everyone to create content online, there is the phenomenon of the wisdom of the crowd. Simply put, it is the transformation of commoners to experts. The creation of Wikipedia and Urban Dictionary are proof that everyone can be experts themselves.

The advocacy of GMA 7 is very timely for it reminds every social media user to be responsible in taking advantage of Social Media. Indeed, we should think before we click. J

Top 10 Apple Commercials

Steve Jobs is the most successful business executive of his generation, he reinvented the entire industry of digital technology.  He may not be a scientist nor an inventor but he was a “master at arranging ideas, art and technology in ways that repeatedly invented the future”. We cannot deny the fact that his contributions in the creation of Mac, iPods, iPhones, iPads will always be remembered, and he will forever be known as the “Apple Icon”.

Aside from the success stories in his career and role in the reinvention of digital technology industry, another interesting aspect to remember is the “marketing spots” that Apple released under his term. As we all know, the very first commercial of Apple Macintosh is significant in the beginning of globalization.

Here then is a rundown of Apple’s 10 most memorable commercials as listed by Matt Peckam in his article The 10 Most Memorable Apple Commercials (October 5, 2011). It is interesting to see how the concept and the technicalities of the commercials evolved thru time.


1.Apple Throws a Hammer: The ‘1984’ Macintosh Commercial

2.The First Macintosh: ‘The Computer for the Rest of Us

3. Apple’s First Tablet: ‘What is Newton?’

4. Apple on Apple: ‘Think Different’

5. Apple Does Comedy: ‘I’m a Mac, I’m a PC’

6. Apple’s iMac: ‘Colors’

7. iPod and iTunes Meet U2’s ‘Vertigo’

8. Apple’s First iPhone Commercial: ‘Hello iPhone’

9.iPod Nano Meets Feist’s ‘1234’

10. Apple’s iPad 2: ‘We Believe’

Yes Man (2008)

Yes Man 2008 starring Jim Carrey and Zooey Dechanel

Life is a playground.
We appreciate it on our childhood days but as we  grow old we forget to lose a bit, free ourselves and give life to life.
I honestly love this movie. I love the story. I love the characters, oh yes to Carl and Alison.
I love the portrayal (Jim Carrey, best comedian paired up with Zooey Dechanel, the most fragile face I have ever seen).
I love the punch lines.
But most importantly, I love the realizations I gained in watching this movie.
“Just for experience”.
I’ve used this phrase a hundred times.
I’ve performed in a musical, just for experience.
I joined a dance troupe and performed in front of an enormous crowd, just for experience.
I auditioned in a national singing competition, just for experience.
I applied for STFAP Bracket D, just for experience.
I had boyfriend-s, flirted with guys and even with girls, just for experience.
I really don’t mind if  it will bring about positive consequences, as long as I’m happy and as long as I’m achieving that self-actualization.
I’ll do everything and anything just for experience.
It’s true that most of us gets scared of trying new things.
We hesitate to step out of our comfort zones, coz consequences seems to be harmful at times.
With all honesty, I know that I’m part of this “people”.
Saying NO to opportunities that come along the way, simply because you feel that you’re not good enough for anything. These people put their lives into waste.
And I, again, admit that I do this most of the time.
Screw it.
I’ve missed lots of chances and big breaks  because I felt intimidated with what other people can do, and that I can’t do.
I’ve wasted my life thinking about what other people will say about me, about my reputation, about my life.
I’m not used to fall down the ground, experience failure in things that I wanted and things that I do.
I have let these failures swallow me and gobble me up.
I’m such a big dummy, living in the borders of my comfort zone because I don’t want to experience defeat.
But then the feeling sucks! You feel exhausted because of nothing. And I tell you it’s not worth it!
I’ve had too much of failure for the past three years, and now I think I’ve learned  to appreciate my life, together with the triumphs and failures, all the more.
Jim Carrey had his yes, and now its my turn.
YES to positivity.
YES to randomness.
YES to commitment, that I’ve lost for such a long time.

Creative Online Advertisements

Like most of you, I am not a big fan of online advertisements. They are mere “decorations” and “visuals” that consume most of the web page. I barely give attention to the online ads on FB, Twitter and other social networking platforms probably because I hardly find them interesting to look at. I even close the “mushroom ads” that suddenly pop-up when I visit a web site. Although online ads are necessary to increase visibility of the products or services online, most consumers find it ineffective and even annoying. In a study conducted by Andreasson and Rahavard (2008) on Online Marketing, they concluded “a majority of the respondents are aware of online advertisements in general, and just as many have developed a dislike towards them.” However, a good advertiser can turn a hard sell advertisement into a spectacular and creative online ad.

Here then is a collection of creative online ads that I found interesting (and not annoying) that could be an inspiration for an advertising practitioner / hopeful like you.



Complete the Maze Game. Advertisement of Lumosity

Improve your brain game. Advertisement of Lumosity


Before clicking the advertisement

After clicking the advertisement


Before clicking the advertisement

After clicking the advertisement


Before clicking the advertisement

After clicking the advertisement

In a globally competitive world, each one of us should strive to be the best in our individual careers. That probably is the very thing that makes Orcommunicologists stand out from a bunch of communication graduates. We integrate a splash of creativity in every piece of art that we do. 🙂

Like it (Or Not)

A friend of mine tweeted about this fanpage contest and out of curiosity to the “outrageous comments” of the viewers, I checked the page and was really surprised with what I saw.


Ms. Teen Cavite 2011 is a fanpage contest of Careline Cosmetics, and it aims to enhance the “beauty” of teen Cavitenas using Careline products. Careline Cosmetics has been in the market for a couple of years now and it has gained loyal consumers because of its good quality and affordable products. However, this marketing strategy is quite ineffective based on the negative and “offensive” comments of the viewers.

In a Public Relation Perspective, this set-up may be called a Bad PR. It is characterized by criticisms, nagging  and faultfinding of people (your current and potential stakeholders) about your brand. The negative comments of the viewers about the contest (or its contestants) may influence the overall image of the company and affect the branding of the products.

Let us now try to see what makes this scene a bad PR.

  • People have a preconceived notion of beauty. The media is so powerful in shaping the minds of the consumers as to what is the real standard of beauty. Thus, people tend to discard beauty contestants who do not fall under such categories. The Careline FB moderator should have seen this dilemma before they started promoting the competition. They should have screened the contestants and edited the photos before uploading it in FB. What a shame to see that a cosmetic product that promotes beauty and wellness is inconsistent with the “raw” photos they posted in the fanpage.
  • Careline FB moderator should have contained the negative comments (on the first few days), and released a statement explaining why Ms. Teen Cavite is different from other beauty contests. They should have included a brief description in the album to inform the public viewers about the rationale of the contest . This is not only a bad PR for Careline Cosmetics, but more so a bad PR for Cavitenas. Although, the fanpage moderator posted a status message, it is quite too late for the hype of the bashing and offensive comments of the viewers.
Beauty is UNIVERSAL..What is beautiful to you may not be beautiful to others..and vice-versa..To all the bashers, before you create negative comments to the facial attributes of each person, try to examine you really have what it takes to be considered perfect? alalahanin natin na may mga babae tayong kapatid, kaibigan at nanay na pinanganak na may kanya kanyang kahinaan at kagandahan. THINK BEFORE YOU CLICK. (September 30, 2011; 12:06pm)


Social Media is a powerful tool that can change your brand, your product and your life in an instant. I hope this is a lesson learned not only for Careline Cosmetics but to all industries who currently take advantage of the influence of social media to their consumers. Remember, think before you click and be responsible with your actions.



Most of us think that cooperation and collaboration have similar meanings.  Although the words are used interchangeably, they have separate meanings. Collaboration is a collective effort to create an output from one phase to another. Cooperation, on the other hand, is dividing the task according to one’s expertise and at the end of the day, all individual works will be integrated to achieve a desired output.

Most of the industries nowadays work best under the idea of cooperation where division of labor is the “central drivers of the economic progress” (Smith, 1776). On a recent article of Malone et al in Harvard Business Review (July-August 2011), they modified the word “cooperation” and introduced the idea of hyperspecialization. They said, “we are entering the era of hyperspecialization – a very different, and not yet widely understood, world of work”. The change in operations will fragment the work in the future; the work of a single job is distributed to many workers or hyperspecialized workers.


How does it work?

Traditionally, companies will hire employees who are bound to fulfill the expectations of their job titles. The employees are given a handful of tasks, which compel them to do multi-tasking. However, employers are after the “quality, speed and cost advantages” which the new phenomenon can greatly offer. In hyperspecialization, companies and employers will tap an intermediary who will refer hyperspecialized workers to do the job. Case in point, if you’re working in the Public Relation Department and you need a writer who can come up with an article in a short span of time, you can resort to hyperspecialized workers / expert who can give you your desired output.


Two sides of the coin

The mode of hyperspecialization is a relatively new phenomenon in the management field and apparently, it has its own pros and cons. As scholars of organizational communication it is but necessary to examine how it will affect the current state of organizations and that of the future.

Now that we have a better understanding of the idea of hyperspecialization, it is now a challenge for Orcom scholars and practitioners to take advantage in pioneering the paradigm shift in our respective organizations.

Anatomy of a Viral Video

Charice Pempengco, Maria Aragon, Susan Boyle, and The cuppycake guy.

Who wouldn’t know them? They are YouTube sensations who once ruled in the trending topics in Facebook, Twitter and other social media platforms. These “instant celebrities” might have the littlest intention to become famous and uploaded their videos just for fun but undeniably people across the globe enjoyed their videos, liked it and shared it to their multiple networks.

Creating videos is easy but making it viral is a different story. In order for a video to become viral, it must create a “buzz” in various social networking sites and engage “paparazzis” to not only watch the video but comment on it and even share it to their friends.

In our ORCOM 152 class (Communication Trends and Styles), we  conducted a viral video, seed it in social media platforms and monitor its visibility online. From the conceptualization down to the execution, the project entails a keen analysis of your key stakeholders; a bunch of creative strategies to engage them in your viral video; and thorough monitoring of the video online.

How then can someone create a viral video? Here are some tips for you.

1. Know your characters, and capture their life stories. Identify who your audience are and choose which among their sets of narratives is the most relevant and “patok” to them. If you are targeting yuppies, probably a work-related or love-related story will do. The content/story of your video should be easily understood and well targeted. Also, it is best to identify what end emotion you would like your audience to feel after watching the video. Will it be “Kilig” (aww), frightened, surprised or amazed? Categorizing the end emotion will at least give direction to your desired viral video.

2. The more genuine, the better. The most viral of all YouTube videos are those who captured the genuine reaction of their characters. Engage ordinary people in your video. You can ask them to dance, and create their own scenes. This will make them feel that they got the spotlight, and take pride in the success of the viral video. Gag and unscripted videos are the most sought after in terms of entertainment.

3. Video and audio quality, check. You need not use a SLR camera. An ordinary video camera will do, just make sure that you got the right angles for the scene, the audio is clear and the editing is ideally good. Most viewers are attracted by a video that has a good video and audio quality. In terms of speed (which is another important factor in enticing your viewers), it is best to upload your videos in wmv format.

4. Seed your viral video in social media platforms, the Orcom way. You can post it in Facebook, Twitter, Tumblr or any site that you think your audience is visible and active. You should identify their demographics, psychographics and technographics. Doing this the Orcom way means making your status/strategy stand out from the sea of posts because you already know the behavior of your target audience. Create personalized taglines, initiate promos and games, and be consistent with your keywords and hash tags. As much as possible, do not spam on FB pages because you will lose the hype of the strategy when you force people to watch the video.

5. Quality over quantity. The measure of the real success of a viral video is not about the number of views or likes, it is how people appreciated your video, and relationship built-in engaging them in viewing and sharing your video. Remember, if you satisfied your viewer they will be the ambassadors of your video and the series of video that you will post.

There are so many considerations in making a video so viral, hope these tips will guide you when you create your own viral video. Who knows, your video might be the next trending topic in FB and Twitter and you might be the next to get the YouTube Spotlight. 🙂

A sample viral video, watch this.

Post Navigation