Creative Online Advertisements

Like most of you, I am not a big fan of online advertisements. They are mere “decorations” and “visuals” that consume most of the web page. I barely give attention to the online ads on FB, Twitter and other social networking platforms probably because I hardly find them interesting to look at. I even close the “mushroom ads” that suddenly pop-up when I visit a web site. Although online ads are necessary to increase visibility of the products or services online, most consumers find it ineffective and even annoying. In a study conducted by Andreasson and Rahavard (2008) on Online Marketing, they concluded “a majority of the respondents are aware of online advertisements in general, and just as many have developed a dislike towards them.” However, a good advertiser can turn a hard sell advertisement into a spectacular and creative online ad.

Here then is a collection of creative online ads that I found interesting (and not annoying) that could be an inspiration for an advertising practitioner / hopeful like you.

LUMOSITY ADVERTISEMENTS

 

Complete the Maze Game. Advertisement of Lumosity

Improve your brain game. Advertisement of Lumosity

 SONY PLAYSTATION

Before clicking the advertisement

After clicking the advertisement

BMW KOREA

Before clicking the advertisement

After clicking the advertisement

BATMAN – THE DARK NIGHT

Before clicking the advertisement

After clicking the advertisement

In a globally competitive world, each one of us should strive to be the best in our individual careers. That probably is the very thing that makes Orcommunicologists stand out from a bunch of communication graduates. We integrate a splash of creativity in every piece of art that we do. 🙂